Let’s Talk About: HUPOT (Human Potential)

Today’s brand is a Korean based fashion brand which main feature is the amazing usage of patterns in its designs as well as the laid back vibes that the clothing projects; both of the designers behind this amazing label graduated from Parsons School of Design (NY) and Otis College of Art and Design (LA)  proving the reason behind the uniqueness in its aesthetic.

YK and DO


Creative Director: DO and YK

Launched in: 2008

Category: Women and Men’s wear

Aesthetic: Urban ready to wear clothing.

Website: www.store.hupot.net

Social Media: Facebook  * Instagram 

Based in: Korea


Photo Credit: HUPOT Facebook Page

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